services

research and strategy

The Akona Research and Strategy team is focused on providing strategic direction, empowering our clients with practical and actionable recommendations that create and sustain competitive advantage. We conduct rigorous research to discover the insights and perspectives from customers, prospects, analysts, employees and other relevant stakeholders to help our clients make the optimal decisions.

Capabilities

Market Research

Qualitative Research

  • Focus Groups
  • 1:1 interviews

Quantitative Research

  • Online surveys
  • Online panels

Technical and Analytical Services

  • Data collection
  • Modeling and forecasting
  • Comparative analysis reporting

Data collection and management

Strategy Consulting

New Business and Growth Strategy

  • Business Plan Development and Market Opportunity Analysis
  • Domestic and International Growth Strategy

Marketing Strategy

  • Target Segmentation and Analysis
  • Value Propositions, Positioning and Messaging
  • Customer Communication Cycle Development
  • AP/PR Strategy Development
  • Customer Loyalty Program Development
  • Partner Program Development

Brand Strategy

  • Brand Assessment
  • Brand Development

Operations Strategy

  • Call Center Development
  • Sales Readiness/Training Strategy
  • Customer Lifecycle Strategy
  • Business Reengineering

next >see some results ...

researchimg